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For the most part,
supermarkets in China are polar opposites of those in America
.
First of all, American supermarkets are only equipped with a few
security
cameras that don’t even get looked at unless someone suspects that
something
went wrong. On the other hand, Chinese supermarkets are not only
equipped with
several security cameras, but they also have round the clock security
officers
who were strategically positioned throughout the store, and near the
entrances
and exits. I have not yet seen any of the security officers actually do
anything, which is a good thing. That means that they are doing their
job and
deterring people from breaking the law. This made me wonder just how
often
crime occurs in China.
This proves that they definitely have adequate security in and outside
of the
shops. They also have what they call a bag check in. This is how they
keep
people from coming into the store with their backpack, loading it up
with
merchandise, and simply walking out. There are so many people in those
stores that
it would be impossible for the security guards to keep track of who
left from a
register and who just walked out. The bag check-in is where they
“confiscate”
your bag, except purses, and keep them until you are ready to leave the
store. They
give you a little token with a number on it, and all you have to do is
return
the token to the desk when you want to leave and they will give you
your bag
back. Also, when you are checking out at the registers, make sure you
either
don’t buy more than you can carry back, or buy one of their “go green”
reusable
bags. Most stores in Beijing
have this rule where they charge you for each plastic bag that you use.
This is
a good idea in my opinion because it cuts down on people taking
excessive
quantities of plastic bags, and throwing them away in some
landfill.China
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has enough trash to worry about without all those plastic bags adding
to the
mess.
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Grocery stores in China
are extremely convenient because they
offer a wide variety of products, other than food. This is extremely
helpful
for anyone who doesn’t want to waste their time running up a hardware
store
just to buy a wrench, or traveling all the way to a pet shop to
purchase some dog food. Some grocery stores in America
provide a variety of merchandise in one store, but not to the extent
that China
does.
Almost every store/supermarket is like this, other than specialty
shops, where
that particular shop only sells one specific type of product. All of
the
supermarkets that I have been in have consisted of multiple
floors. They set it
up
where the customer has to walk through the grocery section of the store
in
order to reach the rest of the departments. So unless you are in there
for a specific reason, you will probably throw some essentials into
your
basket
before reaching the clothes, electronics, school supplies, paper goods,
and
cosmetics. These places are great; it’s like one stop shopping all in
one
building.
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As
far as the outside of
the supermarkets go, they are
usually lined with dozens of bicycles and motor scooters all locked to
the
various bike racks and railings. Surprisingly, there were not too many
cars
parked outside. In fact, there were not very many cars at all around
the shops.
This is due to the location of the store and the fact that there just
isn’t
enough space to build huge parking lots in front of each supermarket.
Most of
the supermarkets are located in residential areas or on street corners.
It is
perfectly easy to access them on a bike, but it is near impossible to
get to
them in a car. Also, they all have advertisements plastered all over
the
windows of the store. Every single supermarket has their weekly
specials in big
bold letters, in order to draw the crowd in. This is also true in
America;
the
only difference is that Chinese stores have people out in front of the
store
yelling into megaphones to get peoples attention. This goes along with
the fact
that Chinese stores have massive amounts of people employed, so they
have to
find jobs for all of them. This actually gives the bigger stores that
advantage
because if they can afford to pay workers to stand out there and pull
people of
the streets, then they eliminate the competition of the smaller “mom
and pop”
stores. The main areas that the smaller shops have survived in are
either dense
residential neighborhoods or along a street where they get their usual
customers.
On more of a social note,
there are a lot more females in Beijing than
there are
males, the therefore the majority of the consumers are female. The
women’s
behavior
in China
is drastically different than that of American women. The majority of
the
females walk around and either hold hands or hug one
another. Also,
they always have some sort of umbrella with them even if it's not
raining or
sunny out. I could not figure that one out other than to say that it is
some sort of fashion statement. Similarly, I observed numerous
mother and daughter
pairs
shopping together. It was interesting to observe the different shopping
patterns. If a woman was with her mother they would talk about
everything that
went into their basket, and it tended to consist of more essentials and
nutritious items. This is compared to a woman shopping by herself,
where her
basket would be filled with sodas, juices, and other snacks that do not
fall
under that category of “essentials.” Another observation I made was
that people
shopped more frequently, but only bought what they needed for that day.
They do
not buy a surplus of food for the next two weeks, which is what most
Americans
tend to do. This is probably why I did not see large shopping carts in
the
entrance to these stores. Instead there were baskets that supplied
sufficient
storage while customers shopped. I prefer this method over the American
practice of stuffing the cart full of anything that they might need in
the next
few weeks. There are pros and cons to both sides, but I personally
prefer
buying groceries as i need them.
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